5 Cheapest Ways to Market a Tour Company
Here are the best cheapest ways to market a tour company, why pay more when you can use fewer resources and grow your market share in the tour operations business?
1. Talk to friends
Do you have friends? They should be the first to know about your product and services. Show them what you can do for them perfectly for less or equally the same when they wish to use other operators. They will support you and talk to families and relatives about your business. Instill trust in friends and families to grow and market your tour company. You spend nothing or less to let a friend know that you are now operating a tour company and so he should be your first customer when he thinks of a tour across the country.
2. Create a community
A community is a section of a small market that of similar interests and preferences. Understand their travel needs, and problems and draw solutions. You can share more travel stories including destinations, unique camps, and lodges, experiences among others. You can grow your community online through different social media platforms including Facebook, Linked In, Twitter and Instagram. Make them active and engaging for more followers. These will be your customers on a given day and time.
3. Launch an email marketing strategy
This is another great and cheapest way to market a tour company. In the comfort of your sofa, you can launch an email to thousands of tour wholesalers or customers that will be of interest to form a joint venture or partnership. Some customers will have longed to find a service provider offering a similar product or service. Be consistent and original while taking on this email marketing strategy.
4. Develop a destination presentation
This is an excellent presentation through which your products, services, and experiences shall be presented to the market in the finest way possible. Make it digital and ensure you send it to your database and needs behold online calls or webinars to enrich your customers about your destination and why they should visit.
5. Online advertisement campaigns
Marketing a tour company can be tasking but online advertisement has made it simpler. You can launch a Google Adwords campaign to boost your safari website or boost your social post across your social media platforms for a bigger reach. 95% of travelers can be found online.
Starting the business of your dream and then finding a market to grow into something significant isn’t easy. We know this better at EandJ Tourism Consultants, we render tips and tools on how to market and grow your tour company.
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