Tourism Branding & Marketing
In this episode, we explore the essence of Tourism branding & Marketing. Branding, in this case, is looked at as an emotional experience, it’s a person’s perceptions about the tourism product or service that your company renders.
As Tour operators as we focus on building a higher brand of our product be it on service, we must carefully embed what makes you unique in the mind of your customers/guests this becomes your comparative advantage away from other companies offering a similar service. Branding can be done well by asking the right questions to your market on how best they would wish the services be rendered to them by doing you, you clearly identify their specific needs and try to meet their needs.
Tourism branding and marketing is all about creating a sense of who you are, what your tourism products are all about, and why customers must demand them. It is always important that customers you have served before can always recall your brand and feel this in their mind thus that connection aligns with your company brand.
Working on your brand, start by listening to your customers’ needs and interests, so that you can begin to determine how to customize the products and services you render. For instance, when you listen to the interest of luxury clients buying your safari products, the majority will raise having private experiences (they prefer doing excursions only in private groups not mixing with others) and see how you can offer such service, thus making you unique and thus making a brand in handling luxury private experiences.
On the other flip side of tourism marketing, we give you an insight on how to develop, implement, and measure a winning marketing strategy for your tour company from the recent digital marketing strategies including Search Engine Optimization, Search Engine Advertisement, use of market representatives, attending travel trade shows and road shows, trade partnerships among other tourism marketing channels.
Learn how to implement the right marketing practices and step up with up-to-date marketing tools to help you successfully connect with your customers.
