Is Keyword research important for my tour/safari business website?
Yes, very important to undertake keyword research prior to optimizing your tour business website. Let us understand what the term keyword means, basically what searchers type in the search section of any search engine opting for relevant results.
It is very important to mind what you are optimizing for and target the right keyword. The hassle of this task is left to die as there are lots of set tools that you can use for your keyword research
Search engines like Google and Bing will always fetch the most relevant and significant results for your search term. You can help search engines understand what your users will type in to find you, you have to spell it right. Understanding what keywords give your tour website leads will ultimately help you champion SEO for more traffic thus more visitors. Always think of what users are gone type in as a search query and position your tour website on the search term to always remain relevant to the search engine.
