Understanding black hat search engine optimization
Several Search Engine Optimization practices are referred to as Black Hat because they fall short of the ethics and code of conduct of legitimate website optimization techniques. We advise strongly that you do not try them for your tour website and these include;
- Hidden Text or Links: Here, someone puts a link or hidden text into your website without your knowledge or consent with an intention of generating traffic to another website to boost its rankings.
- Keyword stuffing: This refers to the practice of putting so many keywords in a website to an extent of having content that doesn’t make sense. People do this to get search engines to rank their websites highly for so many keywords. Google can drop a website if it finds out that the owner is doing Keyword stuffing.
- Doorway pages: This refers to where so many links on a website point or lead to the same page. This confuses website visitors who might not easily find what they are looking for on a website.
- Sneaky redirects: This is where you click a link hoping to visit a particular page and it takes you to a different page entirely which might even be on a different website.
- Link schemes: These are intended to manipulate page rank. Some people opt to acquire so many irrelevant links to their websites in a bid to raise the rankings of their websites. Google can drop their websites if it finds out. And it usually does.
