Understanding Facebook advertising and how it can be used to promote your tour website
Facebook gives you a chance to boost your posts so that they reach a wider audience including those who have not liked your page.
It also has an option of boosting your Facebook page to get more Facebook likes and therefore widen the visibility of your future Facebook posts.
Facebook also gives you a chance to increase the number of visitors to your website. Here, you can place an advert that links directly to your company website so that when people click that link on Facebook, they are directed to your company website.