Understanding Tour Website Usability – Making sure things work
This video is about understanding the usability of tour & safari websites. It gives views on product knowledge and about how a tour website should appear, with respect to the buying characteristics and behaviors of our customers while online.
Learn how to attract more visitors to your tour website by improving your Usability.
What is usability? & why do we emphasize usability for tour websites? Usability guidelines and best practices.
Definition: Make sure all things work. Create an excellent customer experience, to increase customer satisfaction, well knowing that customers first encounter your company and services via your website.
How your website should be structured?
Homepage – Less is more
- Project a good first impression
- Clearly communicate the website’s purpose
- Show all major options available
- Most important information visible above the fold
- Easy to access the rest of the site
Page layout
- Ease of comprehension
- Order items in importance – Trip Advisor badge, awards/accolades/reviews
- A moderate amount of white space
- Appropriate line lengths
- Appropriate page lengths
Navigation
- Help visitors locate their destination page
- Find and access information effectively and efficiently
- Visual cues
- Group navigation items
Scrolling and paging
- Deciding on the optimal page length
- Reading vs comparing
Headings and labels
- Facilitate scanning and reading of the text
- Organizing a page with headers
- Labeling information
Text appearance & Use of Colors
- Fonts and font size
- Contrasting text and background
- Grouping items with color
Writing web content
- Short sentences
- Avoiding jargon
- Be relevant
Graphics, Images, and Multimedia
- Make smart use of images (download times)
- Add video contents
- Add a gallery
Screen-based controls/Call to Action
- Book now, print, drop-down lists, share
- Incredibly important for conversion
- Contact page – minimize what you ask
Others:
- Search Function
- Language Translator
- Live Chat
- Customers Reviews
- Membership –Credible Association for Credibility & Confidence.
