Understanding market approach for tour operation business
In this video, e help you understand the market approach as a tour operator using the 5 top questions that you can strongly address for booth business-to-business market (B2B) and business-the-consumer market (B2C). Having a detailed presentation that best describes you following these concepts will guarantees market access so easily for any start-up or already existing tour operator.
1. Company Profile & Ownership: Please provide a detailed company profile including an overview of company operations, brand/s & ownership, and the management team structure.
2. Unique Selling Points & Points of Differentiation: What would you consider your company’s USP and point of differentiation from competitors? Of what more value addition will your product and service bring to your market?
3. Service Excellence: Outline your approach, if any, to ‘Best Practice’ service delivery & provide any examples or supporting documentation.
4. Product Range: Please provide an outline of the range & depth of products available to your market and trade across the destinations served by your company.
5. Licensing & Insurance: Please explain your licensing & accreditation based on local legal requirements. As we are a fully compliant company, with all government regulations and requirements, public liability insurance.
