Online Strategy & Trade Show Strategy-Which Way to Take?
In this video, we give you an insight into what an online marketing strategy involves and at the same time share with you a dive into trade show marketing strategy.
The online marketing strategy is such a wide thing to optimum maximize it a be able to get the greatest results, they include, search engine optimization, search engine advertising, website usability, social medial marketing, link building name it.
In particular, search engine advertising looks at cost per click (Google ads) This starts with a lot of research or relevant keywords or terms that you are targeting in consideration of the global search with the local search. Not forgetting the level of competition for the search term you are targeting. one of the key advantages of Google ads is that you instantly get your website up in the top position following the keywords you are targeting. The disadvantage is that once the funds are depleted the ads will immediately disappear which Is not the case with search engine optimization, this is free and comes with long-term results. Online marketing strategy comes with a lot of great results as a matter of fact, 90% of bookings are online generated.
The trade show strategy, very ideal for those that wish to work with trade. It is a costly venture but worth investing in. This builds a strong relationship with you and your trade partners and as we speak now tourism is shifting to trust and who know you to be able to deliver a service to his or her clients. Also, the fact is many guests are being robbed online, and they wish to instead use a travel agent they know well to secure their holiday from their home country. In the end, the agents from those countries will end up forging a relationship with different DMCs in various destinations to hold business on their behalf.
How you position yourself on each of the strategies matters a lot and both strategies are fruitful but online helps you in grabbing the low-hanging fruits easily compared to trade show part participation which is a long-term investment and very expensive however, it provides sustainability to your tourism business when your brand sinks in the source markets.
Be keen on choosing which trade show you must attend to optimize the results so well and also be sure of what online marketing strategy to adopt that is fit for your target audience.
