Understanding The German Tourist Market
The German tourist market is very important and in this video today we are looking at Europe as a large tourism market to target. We highlight the biggest European source markets that you can target for your tourism business. In this episode, we look at Germany. This is the largest European source market for tourists.
In our upcoming episodes, we will share insights about:- the United Kingdom France Spain Italy & Netherlands.
German market preferences
-Germans enjoy nature and cultural activities.
–Luxury safari travel experiences.
-They like to participate in local cultural activities.
-They like trying local food and hiking in nature.
-They are also more interested in beach tourism.
– They like cycling, walking, wellness/fitness and running.
-They love outdoor adventure experiences.
Safari duration stays for Germans.
-Germans Spend on average stay on safari- 10- 12 Nights
Estimated Average safari expenditure.
-Germans spend an average of $6000- $8000
Tips to attract the German Market.
-Learn to speak German as a language for effective communication.
-Attract German tourists with active outdoor activities while also providing them with the opportunity to relax. Experiences like Gorilla trekking in Rwanda and Chimpanzee Safaris can be ideal to include in their itinerary.
-Give a lot of information on activities or experiences.
-Increase flexibility in handling and securing payment.
-Use quality accommodation to attract German tourists.
-Germans like to know what they can expect when traveling. pay attention to details.
Tips to Get German Buyers.
1. Be part of travel shows/fairs in Germany- ITB Berlin/Berlin Travel Expo/IMEX in Frankfurt.
2. Find buyers on online databases.
3. Optimise your website to reach German buyers.
4. Use social media to connect with German buyers.
5. Use a market representative based in Germany.
There is more to learn and be able to understand the German tourist market.
