Accelerating Growth in Our Tourism Businesses
Accelerating growth in our tourism businesses remains critical today. In this video, we look at the key strategies that will enable us to accelerate growth in our tourism businesses.
Quick and viral success in the tourism business is unpredictable. This can be short-lived if not well managed and rarely translates into long-term business growth — do this instead.
Key Takeaways
A) Organization and preparations
-Secure the right product knowledge.
-Go online.
-Secure all legal requirements and licensing.
-Secure the right equipment for use, i.e., Computers and internet connection.
-Start connecting with suppliers and industry players.
-Develop an action plan.
B) Marketing
-Target the right market
-Unique selling
-Gain a strong online presence
-Social media activations
-New market findings and research
-Form partnerships
C) Time Management
-Have specific activities
-Measurable activities
-Acheiavable activities
-Relevant activities
-Do them within a specific time bound.
D) Cash Flow Managment
-Ensue liquidity at all times
-Invest in growth and acquiring company assets
-Reduce unnecessary expenses
E) Learn Something & Do It by Yourself
-How to develop an itinerary
-How to cost an itinerary
-How to brief and devriefing guests
–How to edit your website
-How to meet your business partners
-How to make a presentation
-How to write a business email
-How to drive
-How to manage your social media
– How to compute basic taxes
-How to write content
-Learn everything about your business
What Fails Tourism Business Today in Accelerating Growth in our Tourism Businesses.
– Disorganisation & failure to prepare well at the start
-Poor marketing approach
-Poor time management
-Cash flow management issues
-Failure to learn something new
Others can include;- mistrust, non transparency, poor integrity, inconsistency in service quality provision.
