Best Practices For an Effective Email Marketing Strategy
In this video, we share with you the best key practices for your email marketing strategy for your tour businesses to increase engagement, and drive bookings.
1. Know your audience. Know your market, and whatever you do must be customized to their needs and preferences.
2. Prioritize key content. What message are you likely to share with your target audience remains outstanding in your email marketing campaign? This could be highlighting a specific destination or tour, including images, videos, and testimonials.
3. Timing: Send emails at optimal times, such as during peak travel seasons or when new tours are launched.
4. Consistency. Send regular newsletters with updates on new tours, promotions, travel information, sales offers discounts, and travel tips.
It’s an effective decision that you can take today and sign up. It will grow your sales revenue. I feel confident it will — even if you don’t see that extra revenue today, you are guaranteed more in the next sales season and it will pay off heavily.
