Creating a Simple Marketing Action Plan For Your Tourism Business
A simple marketing action plan for your tourism business must spell out specific steps and activities to take to tap into the available market. In this video, we highlight the activities, these are not exhaustive but will give you ideas for marketing actions for your TOURISM BUSINESS.
This highlights your future marketing activities to undertake to target the right market. They include:-
-Company Business/Brand Presentation.
-Destination Presentation Development.
-Product Pricing & costing.
-Creation of an Email Database for Agents.
-Finding a Market Representative
-Social Media Management& activations
-Travel Trade Shows & Exhibitions
-Partnerships Meetings with East African Agents.
-Road Show Central & Eastern Europe Participation
-Direct E-Mail Marketing/Newsletter activation.
-Training on Marketing Approach & Management.
-Google Ads (SEA).
-Agent Farm Trip.
-Marketing Executive Recruitments.
If your tourism business is struggling, take the advice here to thoroughly review what’s not working and brainstorm new marketing approaches. Reinventing it takes effort, but it could be what turns the tourism business’s success into reality. Having a simple marketing action plan remains fundamental in all your operations and growth strategy.
