FAM Trips – the best way to get tourism product knowledge
FAM trip stands for Familiarization trip, so in this video, we look at three elements of the FAM trip as a strategy to obtain tourism product knowledge.
- Why do you carry out a FAM trip?
- How to organize a FAM trip for your team?
- FAM trip as a marketing strategy to tap into a wider market?
A FAM trip is an essential way of getting firsthand information about the destination, experience, and from safari lodges or hotels. You can choose to start with a nearby attraction in your local area and get acquainted with different tourism products.
The purpose is to be sure of the quality of the products/experiences that you will be recommending to your customers. It is also important for you to gather facts and content about a tourism product or experience.
The simplest way to organize a FAM trip is through the following ways:-
- Draw a perfect itinerary for your FAM trip.
- Set the date & start the planning in advance.
- Ask for complimentary where necessary for instance from lodges, and relevant authorities like UWA in Uganda and RDB in Rwanda, park fees and experience fees can be waived for you.
- Find a reliable and knowledgeable guide and vehicle for use.
FAM trip as a marketing strategy:-
This is one of the most effective marketing strategies used by tour operators in the region by inviting a number of outbound agents from Europe and across the world to visit the destination of East Africa. The purpose is the feel the products and service range of what the Destination Management Companies offer and what they intend to extend to their guests that will book with you.
This Strategy provides firsthand information to the agents on particular tour products to use and how a perfect itinerary must be planned or paced. FAM trips are so important to the agents, it enables them to collect lots of content information videos, images, etc that they can publish both online and in print for their business marketing.
Check out this page for other ways of obtaining product knowledge.
