Forms of content to consider having on your tour business website
It is always a difficult step to take for many tour operators especially figuring out what is relevant to be posted on their tour business websites. First, let’s look at content as it takes shape, this can be in form of presentations, textual formats, images, and infographics. Now, most tour websites out there have a lot of content in text format and these are the words you have for your users to read on your websites including on other online platforms. This form of content is very significant with Search engine optimization, it is highly recommended to consider moving the document format into an HTML format to make it fit for the web.
We also run images as a form of content on our tour business website, it advised we consider eye-catching and high-quality images for our users and we should not forget to name and optimize them for SEO.
Video content recently has outstood and has proved to be relevant. Videos can be hosted on a YouTube channel account and be shared on your website remember tube search engines only digest video content and we need to cater to this search engine
Infographic content, very few tour companies in Uganda have such content on your tour websites. With Infographics, very little writing is needed and you to give ideas visually as the information is easy to understand
All this can be laid in the form of educational pieces to your users take an example of advising your users on how gorilla trekking is done. You can lay content in form of statistics, this works well with figures and facts take example writing about the current tourists taking on Gorilla trekking for the last 1 year. We do have a technical way where you focus on details and take an example of what you need to have to be allowed to do Gorilla trekking. We also have the procedural way which looks at a step-by-step way of helping users to get things to work, take the example of writing on how to apply for a visa permit in Uganda. All that said your content whatever forms you present it in should carry the NEWS element and freshness. Do not just post.
