How to find market for your new tour company
In this video, we share tips and tools on how to find a market for your new tour company. Have you just launched your tour operations business in Uganda or East Africa? We provide the fundamentals of how you can quickly get access to the ready market available.
These include:-
1. Have a functional and content-rich tour website. Rich in products and experiences. This must be user-friendly.
2. Activate your social medial handles and create a community of followers based on interests. Use your Facebook, Instagram, LinkedIn, Twitter, and other platforms responsibly.
3. Launch an effective email marketing campaign. You can choose to start with a monthly campaign. Make sure you have a rich database of emails to send to. Do research on important updates and topics to share with your community. Relevant content may include a destination presentation that describes the attractions and experiences in a destination you are presenting and promoting. Hotels and lodges plus different travel information.
4. Concentrate on search engine optimization and advertisement. Promote your website in relevant searches to gain traffic and visibility.
5. Attend regional travel trade shows or roadshows. This will give you an opportunity to interact with industry players for partnerships and dealings in one way or the other.
Others can include:-
- Attending continental travel shows
- Hiring a marketing representative.
The two are costly but worthwhile activities to invest in them along the way. Visit our website for more tools and tips.
