How to Recover Your Tour Company Business amid Covid-19 in Uganda
Think of how to recover your tour company business amid Covid-19 in Uganda. While much remains uncertain but we all know and believe that the deeply human desire to learn and explore means tourism will endure.
Our experts have therefore shared a set of activities on how to recover your tour company business in Uganda amid Covid-19. Perfect implementation and evaluation will strengthen your business brand and market dominance.
These are the 5 key activities that will help you grow amid this crisis. A lot can be done in this pandemic period and they include:-
1. Refresh & Redress your website with fresh content.
This is a good time for you to have your tour company website revamped or improved. Think of adding fresh content, adding video content, and improving your website user experience. Add new safari experiences for the destinations your offer. You can as well add your team together with their short profiles including your driver/guides pages. In the revamp process, add practical booking information and travel advice information and regulations plus post-Covid guidelines for visitors. This activity can be gradual and you can spare a lot of time working on your website every day and ensure all is put right.
2. Develop & provide your company service rate chart.
This is a simple guide that contains all the company services you render plus all their rates. List all your services with charges, craft it well and add some images to make it look beautiful and keep it meaningful to your market target. Best prices for your services must be considered, avoid inflating prices in the basic service rate chart before sending this to your agents and potential guests. The basic service rate chart gives your agents the ideal transparent pricing that attributes to different safari components and one can definitely make a sale very quickly with or without your presence.
3. Come up with Company PowerPoint Presentation.
This is the time for your company to have a proper company PowerPoint presentation that spells out your service scope, and your comparative advantage over your competition. Clearly spell your strength as to why guests must come with you other than your completion. Your company values, mission, and vision can be spelled right in this presentation including your company contribution to corporate social responsibility (CRS). You care about wildlife, the environment, and people. You will have to send this to your agents/market or choose to organize webinars to present this to them and in one way or another other instills confidence and trust about your company being the best DMC on the ground.
4. Develop & provide a destination PowerPoint presentation.
Destination PowerPoint is very important at this time, this will include all the most popular experiences for example, if your company offers Uganda and Rwanda. Think of 2 separate destinations in PowerPoints with rich information about this beautiful destination. Do not forget to include hotel and safari lodges and their classifications, information about accessibility from one point to the other, and popular tourist places including National parks, wildlife reserves & Cities or towns. Feel free to add practical information on what is required to enter a country including healthy requirements, Visa information, the best time to visit, show high season and low season periods and post Covid guidelines, etc.
You can as well go ahead and organize webinars to present these to your agents to enrich them with product knowledge and make them learn about the destination they are selling. This will give them practical skills and thus easy selling to their clients and in turn are your clients too.
5. Promote your early bird offers 2021/2022
At this stage, 2020 seems to be a closed year. We all see that the majority of trips have been pushed into 2021, work out digital Uganda safari itineraries for 2021/2022 and have the best prices to push in the market. The majority of tourists now feel safe to book and travel come 2021/2022 so let your agents have these quoted programs well in advance to enable them to sell diligently. This will certainly give you new bookings that confirm your survival and recovery.
Regular operation activities must remain including constant sharing of newsletters after an agreed time with the latest news about the destination, new healthy guidelines in place, and special offers that might be available for your target market. Also as the majority of tourists are moving their tours, make sure these are moved to new dates perfectly and secure their reservations by looking at their new dates of interest.
