Improving on your inquiry conversion as a tour operator in Uganda
Low conversations are still a big challenge in tour operations, especially in Uganda. Personally, I have interacted with many tour company directors and this remains their biggest problem. We have now come up with very relevant solutions or tips on how one can plan to overcome this and ensure many inquiries cross the finish line from the internet into our sales accounts.
1. Sharpen your email writing skills & your first response to clients
A lot of communications with clients are done by email. It is highly recommended that your reservations or sales team has the required communication and writing skills to provide accurate information, and relevant, reliable advice on a travel or tour subject, giving options is paramount. We give you classes to ensure that you create a perfect first impression to guarantee you more sales conversions
2. Specialize in complex tours
We always and highly advise Ugandan Tour operators to specialize in product selling pick a few destinations or activities and resolve to be better experts. Stand unique and tall from your completion selling similar tours or safaris. You also need to note many clients to Uganda can now book simple trips on their own for instance they can take themselves Rafting in Jinja and even take themselves on a Gorilla safari and they need you as a tour operator for complex safari sand tours for instance a longer Uganda and Rwanda 16 days so turn your guns to these complex detailed safari programs
3. Target high-end market & apply net rates while quoting
Start targeting the high-end premier travelers, these have got the highest purchasing power, they are named the BIG spenders. Sometimes they have less time to spend in a destination but they are willing to spend a lot in that less time. You can do this by introducing luxury safari on your tour website.
It is also critical to use net rates from your supplier chains, this will always come down your prices to something much more affordable to your market and thus increase the demand for your tour products compared to your competition that may be hassling to use commissionable rate
4. Make your website professional & create confidence/trusted brand
It is evident in many tour operators in Uganda, tend to have poorly developed websites that are not user-friendly, not mobile friendly with no product information for clients to choose from. Also, ensure you got people saying good things about your company other than your website, this could be on Social media, Trip advisor and safari booking reviews, endorsements on travel blogs, and big referral tour-related websites
5. Partner with the right tour agents
Call them wholesalers or Tour suppliers from the source markets. The target for a good partnership with an outbound tour agent sending groups and individuals to Uganda or a destination that you are selling, the fact they are in the source markets and they know well the buying characteristics of their population will trigger sales for your tour company. Commit time to learn how you need to work closely with overseas tour agents /suppliers.
