Keeping track of your tour website performance
As a reliable Safari operator in Uganda, you now have a great user-friendly responsive, and well-optimized safari website promoting Uganda and Rwanda as a safari destination to your target group. The time is now to have Google Analytics code installed in your tour website to enable access to your tour website performance reports including:- being in the know of the number of people who come to your website, what pages they visit, where they came from, what keywords they used in search engines.
Your safari tour websites can be easily tracked to see what is working and what isn’t. This data will help you to improve and increase your eCommerce conversions.
These and more reports will help you understand which promotional plans to undertake and how much you would spend on them with statistical tangible results, help you further to understand referral sources, and traffic from these sources, and notice problems in your online performance
-Tracking your tour/safari website metrics will enable you to know something about your website’s performance, and see what is working and what isn’t. This data will help you not only improve the quality of your tour website but also and structure of your safari website.
At E & J Tourism Consultants, we give you an in-depth discussion on the use of Google Analytics to optimize your safari tour website for eCommerce and improve on Returns on Investment (ROI)
