Key marketing strategies for any tour company
In this video, we discuss the most ideal marketing strategies applicable to a tour operator in Uganda. A number of points are discussed and some are highlighted below. The most important is to ensure you have a Functional Website. You can invite us for a session like this with your team and up-skill your tourism marketing and sales skills.
We are now the leading tourism business consultant in Uganda. You too can launch your tourism business with our expert’s help.
Top 5 Marketing Strategies.
1. Increasing Online Presence & Visibility
- How to Increase Online Visibility?
- Search Engine Optimization
- Search Engine Advertisement
- Social Media –Facebook, Twitter, and Instagram
- Blogging
- Backlinks for your website.
2. Trade partnerships How?
- Acquiring an agent’s database.
- Launching an email marketing campaign (Destination presentation/company presentations)
- Trade show participation –focus on core markets. Lux –Experience, Pure life, LTM, ILTM
- How to work with agents?
- FAM trip arrangement
- This enables them to experience products and destinations
- Online training session
3. Sales marketing representative/PR Firms
- UK, USA, Germany, Australia, Denmark, etc.
4. Becoming part of travel associations
- -TravellerMade member
- -Virtuoso Member
- -Pure life member
- -ATTA member
5. Social Corporate Responsibility.
- Today, it is all about impactful travel. Changing lives of the local communities and the environment using part of their proceeds.
