Launching a Tourism Product
Are you are tour operator out there and you are thinking of Launching a Tourism Product this could be completely a new product or a product that you are reviving or restructuring and you will be launching to the market soon. At E&J Tourism Consultants Ltd we feel that we should walk you through the key measures or steps that you as a Tour Operator in Uganda would consider highly on Launching a Tourism Product.
First, we need to understand what a Tourism Product is. According to the reference.com website, a tourism product is any product that is marketed by a country or an institution or company to visitors so as to attract them to visit a country as tourists and experience the said product. In Uganda, we can mirror Mountain Gorillas as an attraction but at the same time, a tourism product, Chimpanzee trekking in Kibale forest is a tourism product among others.
A tour operator can develop and launch a tourism product for instance biking or cycling in a round Bwindi Forest, many have developed and launched homestay tourism, Night walks and night game drives, etc. going unique is one key element that leads to the success of any tourism product launched.
Take a look through our essential tips to consider when you intend to launch a tourism product
1. Find and do market research
By doing market research, you will find the best customers for your tourism product. The presence of a high customer base will determine the success of the product launched for instance before your open up a hotel or a resort in your area of choice find out who are your customers and make sure you customize your tourism product based on their tastes and preference
2. Carry out a competition Analysis
It is very important before launching a tourism product to know your completions and relay your comparative advantages, for example, Uganda has Gorillas and the same to Rwanda so in this case what puts Rwanda on the better side and on the worse end and package your tourism product. Think of pricing differences and offers especially when offering similar tourism products with your completion
3. Organize FAM Trips to public
We have looked at the Familiarization trip and why it is a must for a tour operator or supplier to organize a FAM trip to invite the public to feel and sample the tourism product. It can be at the very launch of a tourism product or after. New hotels use this strategy a lot and in some countries, this is the greatest way they have attracted the world of tourists take an example Remarkable Rwanda annually invite international Tour operators to be part of the Kwita Izina Gorilla naming ceremony this platform gives them an opportunity to tour Rwanda
A lot can be engaged during the launch of a tourism product including laying an efficient marketing campaign or strategy to use to sensitization of the market. As one of the most professional Tourism Consultants in Uganda we do commit ourselves to assisting tour operators and other entrepreneurs to launch their new tourism product with working strategies including a functioning website crafted with powerful technology and by tourism experts
