Local Market Representative
E&J Tourism consultants look at using Local Market Representative as a marketing strategy in Tour operations the world over and in Uganda. As the leading tourism consultants in Uganda, we are committed to continuing sensitizing Tour Operators and various marketing strategies that have proved effective by successful and giant Tour operators.
We are part of tourism development in creating a positive learning experience for everyone with a passion for Tourism.
Who is a Local Market Representative?
The other word to use can be Destination Market Representative, this can be a company or a company representing the interests of your safari/tour company in the source market with the core duty to market and promote your safari/tour company brand in the source markets. In this case, the person or company must be a local/citizen of that country or region that has lived in the country or region with professional and marketing skills
At E&J tourism consultants Ltd, we assist you in implementing comprehensive and different marketing strategies or programs focused on improving the quality of your tour operations business.
Roles of Local Market Representative
1. Company representation
He/She represents your company locally on many business occasions including attending Roadshows and Trade fairs on behalf of you/company. They pitch a tent on the local markets and access and reach become so easy
2. Public relations.
A Local Market Representative presents the public image of your safari company’s products and services. He might do this by writing and presenting marketing materials at conferences, sending out press releases to media outlets, and overseeing social media marketing campaigns. This is one greatest ways of market penetration and brand creation in the source market.
3. Promotional Activities
Local Market Representative assists in carrying out promotional activities, they do take part in sensitizing the local public and trade about your product and service range. This can be through presentations to local trade tour operators and product training programs
4. Market identification and research
This is key and this is the biggest role local market representative does play. This includes market surveys and research, they are always in touch with the markets themselves, and they ask questions about the market, services offered and customer dealings all these help in product packaging
Think of having or finding a local market representative as part of your marketing strategy as a Tour Operations, Expand your market reach and have a true representation of your tour company brand in the local country or region you are targeting.
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