Marketing Tourism Post COVID-19
Marketing Tourism post-COVID-19 must be the talk of every tourism businessman across the world. In light of COVID-19 and its adverse impact on the tourism industry globally, tour companies, government agencies, and tourism-associated businesses will be grappling with ideas of reviving tourism with Tourism Marketing ideas post-COVID-19.
It is time to hear from travel and tourism leaders from the source markets on the ground and also engage high brain & professional tourism consultants on how to clear the storm and navigate through this, especially on how marketing and sales must be handled after this critical time that has witnessed tourism getting to its knees.
Here is a set of Key Questions that we can reflect on and what we feel must be done to assist tourism business owners to keep an eye on
1. What tactical and strategic marketing/sales priorities should tourism business owners consider post-COVID-19?
Focus on the core markets only and rebuild from there. Focus energies on working closely with the trade on what they need to move forward quickly and adjust strategies, terms & conditions in line with consumer trends globally.
2. Which markets should be focused on/invest in first as an industry player?
Core markets only, but taking into account routes through which those core markets give access to your market clientele. Or what we refer to as generating regions including South Africa, the United States of America, Australia, the United Kingdom, Europe, and Scandinavia market
3. What tourism trade fairs and/or roadshows should one focus on as an industry?
A good number of shows will definitely open up after this COVID-19 but a key focus can be put towards We Are Africa, ILTM Cannes, Pure, LE Miami, Loop, etc
4. What lessons has COVID -19 past global crises experience taught tourism business owners?
Certainly, Increasing flexibility to terms and conditions across the whole trade will be a key factor the consumers will be pushing for post-crisis.
5. What opportunities are there to grow and maintain your Company’s brand equity?
Stay close to the trade and look to offering innovative solutions to help them get back on their feet and quickly operate again to get the cash flowing back through the industry.
