Organizing Agent Familiarization Tour
In this video, we share practical learning tips on how you can adopt some of the biggest marketing strategy trends used by BIG tour operators in doing business the right way. Start inviting your agents for FAM trips this year, especially during low season – this will help you educate agents about your destination, products, or services to increase sales and brand awareness.
Here are a few steps to consider for a successful agent FAM Trip. Start with a small number and pan in advance.
Pre-Trip Planning.
1. Define the purpose and objectives: Determine what you want to achieve with the FAM trip.
2. Set a budget: Establish a budget for the trip, including transportation, accommodations, and activities.
3. Select participants: Invite top-performing agents or those who have shown interest in your destination.
4. Schedule the trip: Plan the trip during the off-season or a special event/promotion.
Itinerary Planning.
1. Create a detailed itinerary: Include a mix of educational sessions, site visits, and experiential activities.
2. Highlight key attractions and experiences: Showcase the best of your destination, including local culture, cuisine, and landmarks.
3. Include interactive and immersive experiences: Allow agents to participate in local activities, such as cooking classes or outdoor adventures.
4. Schedule downtime and relaxation: Allow agents to unwind and recharge between activities.
Logistics and Operations.
1. Book accommodations and transportation: Arrange for comfortable and convenient accommodations and transportation.
2. Coordinate activities and site visits: Confirm schedules and arrangements with local suppliers and partners.
3. Prepare educational materials and resources: Provide agents with informative materials, such as brochures, maps, and presentations.
4. Assign a trip leader or host: Appoint someone to accompany the agents and ensure a smooth and enjoyable experience.
Budgeting and Cost Control.
1. Establish a budget: Determine the overall budget for the FAM trip.
2. Track expenses: Monitor and control expenses throughout the planning and execution process.
3. Negotiate with suppliers: Secure favorable rates and terms with local suppliers and partners.
4. Consider complementaries on permits and other supplies
Ask relevant authorities for complementary permits for various experiences and park entry where applicable.
January is here and we can start now for the first FAM trip in March/April or May. You can also consider the second session of October and November before the year ends.
