Roles of a General Manager in Tour Operations
Roles of a General Manager in Tour Operations is our topic here today. A general manager in the staff hierarchy is next to the Managing Director and he reports directly to the managing director of the company. The roles of a General Manager in Tour Operations may vary from company to company however the main ones must include;-
1. Shaping the working environment
One of the biggest roles of a General Manager in Tour Operations is to reshape the working environment, this is so important the fact it involves reorganization and allocation of specific roles to your staff, everyone will fall into the right docket with the right duties and responsibilities
2. Build Managers in the Company
Among the other roles of a General Manager in Tour, Operations is to build managers in the organization, We are all aware that in tour operations we could have the Operations Manager, Sales, and marketing Manager name it all these are fed by the general manager, the General Manager oversee all operations under these managers and gives them a sense of direction on how to efficiently deliver quality services in a Tour Company. The general manager is responsible for setting a work plan if not looking into the departmental work plan and guides on the same to ensure each other manager in the company faces the right direction and meets the goals of the company
3. Setting strategies
One of the biggest roles of the General Manager in Tour Operations is to continuously set strategies and assist n meeting these strategies. Strategies are simple steps and measures of achieving company targets and goals
At E&J Tourism Consultants, we believe in providing advice on how to reshape your tour Company. We are the best tourism consultancy firm in Uganda that will train your general manager to serve your company better and efficiently
Below we outline the duties and responsibilities of a General Manager feel free to use these in issuing a contract to your potential manager in managing your tour company
Note: These may vary from company to Company
Duties and responsibilities:
- Implementing new, alternative, and innovative ideas for achieving new business.
- Promoting and marketing the business, to new or niche markets and developing effective marketing and promotion strategies at both domestic and international levels
- Sourcing products and destinations to meet consumer demands for bespoke travel and sustainable tourism.
- Inspiring, advising, planning, and managing travel itineraries of high-profile clientele
- Responsible for the development of travel consultants and ensuring all staff have an excellent understanding of clientele and luxury travel
- Constantly motivating the sales team to hit their targets and ensure the profitability of the company
- Taking part in familiarization visits to new destinations in order to gain information on issues and amenities of interest to consumers.
- Liaising with travel partners, including airlines and hotels, and managing all bookings meticulously
- To develop highly successful and trusting relationships with a portfolio of clients, either directly or through partner tour operators.
- To develop detailed ‘profiles’ of each client, providing the base for ensuring the company can secure the best solutions for their variety of individual needs.
- To exceed client expectations – After obtaining an effective and detailed brief, develop suitable and highly desirable tailor-made holiday solutions using our broad range of suppliers to ensure exceptional service and value are delivered every time.
- To continually develop product knowledge which ensures the company can select the right solution every time, giving clients extreme confidence in the company’s ability.
- Dealing with sales inquiries via the telephone, emails, written and face-to-face with the travel agency ensuring client expectations are exceeded.
- Maximizing sales by providing detailed and accurate information to the clients, converting inquiries and leads into firm sales, and achieving agreed sales targets.
- Ensuring all colleagues are kept informed of any problems or opportunities relating to products, competitors, and clients and providing constructive feedback about the product range and including issues inhibiting the ability to sell.
- Represent the company at consumer events and as a host for travel agents when required
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