Targeting The Right Market-High End or Budget Clientele
In this video, we share our opinions in helping you in deciding on which of two market segments to focus on. For your tourism business to grow, you must make it strategy to optimize resources toward a specific niche.
Different marketing approaches will lead you to different market audiences. It is good that you think of creating supply where demand is other than pushing supply where there is no demand entirely. It is better to stop draining company resources while focusing on a less profitable market for your tourism business.
The Luxury market is available and has become less congested in competitiveness as opposed to the low-budget markets that seem to be largely congested.
Which market are you serving and why? This is the big question that we must ask ourselves before and after opening a shop in this tourism industry.
