Tourism Business Plan
Do you need Tourism Business Plan for your safari/tour Company? At E&J Tourism Consultant Ltd, we do write Tourism Business Plans. Research shows that very few safari companies in Uganda operate on a well-written or drafted Tourism business plan from a professional tourism business consultant.
A Business plan is very important for your Safari/tour business, this gives you a sense of direction to your business, and this also spells out the strategies for market accessibility, the company’s short-term, and long term goals plus the income-expenditure budgets
Contents of the Tourism Business Plan
1. Understanding the situation analysis
A complete tourism business plan gives you an insight into the situation analysis of the tourism industry that you are investing in and it is very important for any person who would wish to invest in tourism must ask the consultants to assist with it.
2. Market and Customers analysis
It is important for you to understand the buying modalities of your target market and this is clearly stated in your Tourism Business Plan. This gives you a scope on your target market and their buying characteristic, it is so important to understand the market interest and demands and develop products that appeal to the target clients i.e. products that are more market-driven
3. Competition Analysis
In a Tourism Business Plan, It is important to look at your completion, competitive analysis is very important and here we stress a lot on your comparative advantage over your completions. On the other note, we look at what you need to learn from your completion, especially on product packages and service delivery
4. SWOT Analysis
The SWOT details your company’s Strengths, Weaknesses, opportunities, and Threats, Among the key strength could be the strong reputation of your company brand but most importantly we look at how you can use this for market retention and accessibility
The weaknesses can be poor brand awareness in the source markets. This can be dealt with to ensure Brand and visibility are improved upon in the near future
Opportunities, new emerging markets for instance you have China taking on interest to visit your destination and this becomes an opportunity to position your company to tap into the Chinese market
Threats can be from external factors like Exchange rate fluctuations, these are important to focus on the fact they are threats to the company and must be dealt with urgently.
5. Marketing Expenditure
The Marketing expenditure or budget spells a list of marketing activities that your tour/safari company is intending to use to reach the target market. This could include Online marketing campaigns, Trade show participation, Publications in Travel magazines among other means
6. Customer satisfaction and Customer Loyalty
In your Tourism Business Plan, we show you how to provide what clients want to their expectations and what is required to ensure value for clients’ money. Customer loyalty spells how your reward and appreciate your customer for their business this is so important in repeating business
Other concepts in the Tourism Business plan include Brand Recognition, Awareness and Reputation, Marketing Objectives, Target Market, Potential Strategy, Sales Strategy, Market Programs, Market Research, Trust and Credibility, Strategic Alliance, Corporate Social Responsibility, and company Management Team and Responsibilities.
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