Tourism Business Recovery Plan-COVID-19
Tourism Business Recovery Plan is a resourceful information put forward to answer the big question by many tour operators mainly in Uganda and the wider East African region. Getting tourism business in 2021 should be on every tour operator’s mind now and thereafter this pandemic. At the start of this year 2020, tourism has been growing steadily with a 64% increase in the last 5 years despite the increase in a past global crisis.
January and February 2020 were on the growth momentum of 2019 for Tourism businesses. However, March 2020 recorded a decline that has consistently impacted the rest of the year 2020. The impact of Covid -19 started to be recorded in early March when visitor arrivals in the region declined by 55%, hence foreign visitors decreased by 40% in National Parks. Tour operators received cancellations and others differed their trips to future dates that covers up to 2 years.
Now every tour operator is wondering how they will be in a position to get business for 2021. Our team tourism think tanks sat down and brainstormed key issues that can be of focus to any tour operator to address the big question –How to get business for 2021 after COVID-19.
You will be blown away by the creativity and resourcefulness of our team that thought wise to share the good news to keep you in business and inspired in this Tourism Business Recovery Plan with the following key points.
1. Investing in marketing during an economic crisis and make it essential.
Tourism marketing is complex and wide but focusing on core markets that are good-generating regions is a key activity that a tour operator can largely focus on at the moment once the lockdown is lifted. Research shows, some people out there feel confident enough to book a trip and step on a plane again.
2. Sellable unique & inspirational product packages
Think of great sellable packages built with great inspirations and ideals, not overpriced but instead use market penetration prices as a recovery plan to attract those left with less financial muscles to be able to travel especially to Africa.
3. Keeping close contact with trade partners
For tour operators whose business comes largely from the agents in the source markets, this is very important. Thinking of making courtesy visits, calls, and meetings will bond you stronger and open up future business opportunities. You can keep close tabs on your agents through Newsletter communication channels this is so effective.
4. Focus on paid online advertisements strategy (SEA)
Paid online Ads will definitely make your message reach a bigger market share. You can use Google ads, Facebook ads, Twitter ads, LinkedIn ads, and YouTube ads among other platforms that prove effective.
As we all keep monitoring the news channel regarding the lock-down situations across the globe, we make good use of our huge database at the moment in sharing good news and positive stories about our destination.
Whatever the format, we are confident it will surpass the quality and creativity you expect from our team and will always come in time to assist your business to thrive. Let’s prove we are the most powerful force in tourism consultancy in Uganda.
