Tourism Newsletters
Tourism Newsletters as a core marketing strategy for tour operators across the entire world. Adopting sending Tourism Newsletters to potential and current clients is a brilliant marketing strategy, when done well, this brings you high sales and thus a return on investment made.
It is important to know what a tourism newsletter is. This can be a report or a bulletin that is always issued periodically to a group of people or community of similar interests, this is usually sent out by mail. Sending out tourism newsletters is very significant in today’s running of tour operations.
Contents of Tourism Newsletters
A number of things or subjects can be featured in tourism newsletters, especially things that rotate about the tourism industry, the sender has to be creative enough to ensure that this appeals to his/her target audience or market by finding out what they are interested in and most especially what is trending at a given time.
1. Your Company’ portfolio
Always think of what society or your target market know about your company. Why your company is the best in this case why they would book a safari with you, what makes you different from other competitors, what is your service line, and what are your credentials that brand your tour company? It is very important while sending out tourism newsletters to detail a well-thought-of profile about your company, what you do and the commitment you have before your customers
2. Featuring a destination
Think of featuring a safari destination in your tourism newsletters, you can choose to write a continent say, Africa, a county like Rwanda, or a write about within your destination for example Mgahinga National Park. It is important to note that you point out why your readers must visit the destination you are writing about including facts about and recommendations of how to visit a destination featured in a newsletter
3. Places to Stay
While thinking of what to add to your tourism newsletters, do not miss writing about safari camps/hotels and lodges that your sell to your market. You can choose to feature a specific safari lodge and talk about it in detail from its location, accessibility, services and amenities, privacy, and room categories. These are very important in attracting your customers in making decisions of where to stay and what rooms to choose while making that booking.
4. Safari activities
Tourism newsletters must feature a new and exciting tour activity that has been just launched or improved. |For example Gorilla trekking in Uganda, It should spell the requirements to take part in the activity, the fees required, tips and regulations about the specified activities, the age limit for instance children below 15 years are not allowed to visit Gorillas name it. In your Tourism Newsletters, you can add the duration of doing a certain activity, physical fitness if required and precautions customers must take note of
A lot leaves to desired to feature in your tourism newsletters, including the conversations efforts by your company or other intuitions, product launch by your company, an accolade or an award, customers reviews, travel regulations to a specific destination name it
It is important to note that always specie the text content with very good and clear images for your audience. Images represent a thousand words and the impressions they give if unmatched, these must be carefully selected to attract readers.
E&J Tourism Consultants Ltd, we write and send out tourism newsletters to your target market, we have full database of high profile business communities and societies that we can offer you to send these to and have returned to your investments
