Tourism Sales & Marketing Strategies
Learn to improve your tourism Sales & marketing Strategies. Do you own a tour company or a travel agency in Uganda? Our experts are here to break down for you the best ways how to promote and increase your tourism sales and marketing struggles to propel your tour business from the baselines to the top and attract customers and build a brand that converts into a real business.
The tourism industry is one of the most lucrative businesses in the world. However, it requires a strong positioning by the entrepreneur to be in a position to connect with the market by sharing the right products in the right season for better opportunities for business growth and development.
A number of key Tourism Sales & Marketing Strategies are presented here below that can give guidance to tour operators and travel agencies in creating a loyal following and staying relevant in the tourism business.
1. Create a functional & content-rich Website.
Make sure that everything on your tour or travel website works perfectly. Have a content-rich website with relevant information ideal for your market target. If possible have virtual experiences of the destination. Video content is now believed to be triggering a visitor’s mood more than other forms of information. Explore places of interest by your target market.
2. Launch an Email Marketing Campaign
An effectiveemail marketing campaign with the right contact database is proven ideal. Be able to communicate specific messages at a given time. You must show why guests should come and visit the destination or buy your product than just sell your products. This tourism sales and marketing strategy keep your business in close contact with your market target.
3. Build a strong Social Media following
Be able to build a community on social media platforms and be able to engage your target audience on many concerns in the pre-planning stages. You can also use social medial platforms to disseminate information about the destination and your business products. Your business will earn more trust through regular updates and addressing questions that will be put to your business’s attention. The social media platforms include Facebook, Twitter, and Instagram among others.
4. Plan to engage a Marketing Representative
Marketing representatives could be a person or an agency that is responsible for promoting your tour company’s products and services in the source markets. This is one of the best tactics and tourism sales and marketing strategies that any safari company can adopt. It promotes the brand of your company in the source market and increases trust to trade partners that are likely to deal with your agency.
5. Deal on a comparative advantage
Comparative advantage is an economic term that refers to the ability to produce goods and services at a lower opportunity cost than that of trade partners. Position yourself to be able to extend holiday products that are valued for money, that are also competitive with your competitors, and what is unique about your tour products in relation to the pricing. At the moment many visitors are looking at who offers quality holiday packages but at a very affordable rate.
Get started now and get your marketing strategies to work for you. Our team is committed to walking with you through this journey of measurable results. Of course more marketing tactics are available to discuss with you and have a better year of tourism sales.
