What is Your Unique Selling Position
A unique selling position is all about defining your brand and differentiating your tourism business above the fold. Establishing yourself strongly to a specific target market with key strategies and desires to service deliverance develops a unique selling position of your tour product and other service lines.
Having a unique selling position as a tourism business entrepreneur helps you stand tall from your competitors. Think of developing your own market by crafting unique products tailored to it. Mastering to offer a similar product in a different way.
As a tourism entrepreneur think so hard to avoid competitive positioning, especially on similar products, similar selling strategies, and similar service deliverance. It is important to understand the position of your competitors and clearly define your position to grow your business.
Finding an ideal customer requires a unique selling position for you to thrive in this competitive world. This should be an entry point of any tourism business into the market and actively focus all the energy and cater to s section of clients that are ideal for your business.
Uganda Tourism Consultants is committed to providing you with essential tourism learning skills on how to start, run, manage and grow your tourism business operation in Uganda & wider East Africa.
We have worked with a reputable number of tour companies in delivering tangible results since 2008, marking 13 years of practicing as tourism business consultants, our top priority areas have been assisting tourism start-ups and new entrants on Tourism marketing strategies, Sales strategies, Product development, Product packaging, and pricing, Business planning, Staff training, Content writing for tour & travel websites, Search engine optimization, Management problem solving, Team building among others.
Our commitment remains to extend free advice to those seeking to start and manage tourism businesses from market finding & accessibility, product approach, company organization, and quality service deliverance.
